Our Visionary Founder

Dr Param Singh, Ph.D

Scientist. Perfumer. Wellness Pioneer.

Dr Param Singh is the driving force behind Nhiru® – The Lifestyle Organics, a wellness brand rooted in scientific integrity, sustainability, and plant-based innovation. With a Ph.D. in Entomology and over three decades of research and product development experience, Dr Singh bridges the worlds of biochemistry, botany, and natural perfumery to create functional, evidence-based wellness solutions.

His approach is holistic and deeply technical—combining ancient plant wisdom with modern delivery systems such as liposomes, niosomes, and microencapsulation to ensure bioavailability and therapeutic benefit. Nhiru formulations are designed to support emotional, physical, and neurological wellbeing across multiple applications—from skincare and superfoods to functional fragrances.

As a certified natural perfumer and aromachologist, Dr Singh has trained with the International Perfume Foundation (Paris) and studied with leading global institutions in botanical and lipid science. His pioneering work focuses on plant molecules that influence neurotransmitter activity, reduce inflammation, and support mental resilience.

What distinguishes Dr Singh further is his multi-modal therapeutic methodology. He formulates with a careful blend of essential oils, carrier oils, and topical bases—creating products designed for olfactory, tactile, oral, and sublingual applications, depending on the intended use and efficacy goals. All products are developed with attention to global regulatory frameworks, including IFRA and TGA compliance, where applicable.

Living with chronic pain and supporting family members with autoimmune conditions, Dr Singh’s mission is personal. He is committed to creating products that are more than just natural—they are scientifically validated, ethically sourced, and designed to empower everyday health.

His vision for Nhiru is simple yet profound: to harness nature’s intelligence through science and deliver wellness that’s grounded, accessible, and enduring.

Learn more about Nhiru's vision here.